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Retail visibility decides whether your brand gets picked—or ignored. In a competitive Indian market where consumers make quick in-store decisions, POSM (Point of Sale Materials) plays a critical role in capturing attention, driving sales, and elevating brand identity.
Whether you’re a corporate brand, FMCG company, start-up, or retail chain, choosing the right POSM vendor/agency/company determines the success of your in-store marketing.
This article explains everything you need to know—types, pricing, benefits, checklists, and why Acme Advertising Co. is India’s most trusted POSM partner.

🌟 What is POSM? (Point of Sale Materials)
POSM refers to all printed and physical branding elements used inside stores, malls, showrooms, supermarkets, and trade events. These materials help brands:
- Increase brand visibility
- Guide customer attention
- Boost impulse buying
- Enhance brand perception
- Communicate offers, benefits, and USP
🏆 Why Brands Need a POSM Vendor / Agency / Company in India
With thousands of retail options across the country, you need a professional POSM partner that understands:
- Print quality
- Material durability
- Store placement
- Branding guidelines
- Cost-effective production
- Pan-India execution
- Creative + strategic thinking
A reliable agency ensures your brand looks premium, consistent, and impactful across all retail environments.
📍 GEO Focus (India-Wide)
Top cities where POSM materials are heavily used:
- Delhi NCR, Mumbai, Bengaluru, Hyderabad, Kolkata, Chennai, Pune, Jaipur, Chandigarh & Lucknow
Acme Advertising Co. provides PAN-India POSM execution across metros, Tier 2, and Tier 3 markets.

🎯 How POSM Helps Brands Increase Sales
POSM is not just decoration—it’s a sales booster.
✔ Drives impulse buying
✔ Highlights offers & discounts
✔ Makes products easier to find
✔ Enhances store ambience
✔ Improves product recall
✔ Supports new product launches
96% of Indian buyers notice in-store branding before making a purchase—POSM grabs that window of influence.
🔍 How to Choose the Right POSM Vendor / Agency / Company
Look for these qualities:
- ✔ Pan-India production & installation
- ✔ High-quality printing
- ✔ Fast turnaround
- ✔ Cost transparency
- ✔ Creative design support
- ✔ Material expertise (sunboard, acrylic, vinyl, flex, foam sheet)
- ✔ Timely delivery
- ✔ Client servicing support
This is exactly why hundreds of Indian brands choose Acme Advertising Co.

⭐ Why Acme Advertising Co. Is the Best POSM Vendor / Agency / Company in India
Acme provides end-to-end POSM solutions—from design to production to installation.
✔ Pan-India Network
Covering 500+ cities, 10,000+ stores, malls & retail chains.
✔ High-Quality Printing
Eco-solvent, latex, UV printing for premium finish.
✔ All POSM Under One Roof
Posters, sunboards, standees, acrylic items, GSBs, demo tables & more.
✔ Retail + Outdoor + Transit + Cinema Media
A complete 360° branding partner for all industries.
✔ Best Pricing
Bulk production + vendor management = cost savings for brands.
✔ Creative Design Team
We don’t just print… we THINK for your brand.
✔ Fast Turnaround
Same-day and next-day delivery available in major metros.
🛒 Industries That Benefit Most from POSM
- FMCG, Fashion & lifestyle, Retail chains, Pharma & healthcare, Electronics, Automobile, Real estate, Food & beverage brands, D2C brands & Hospitality & salons
If your brand sells something in-store—POSM is your biggest sales tool.
How Many POSM Items Does Acme Advertising Co. Handle?
Roll up standee – Everyone get noticed with Roll up standee for impactful brand promotions
Tin Standee – A durable and eye-catching metal standee for long-lasting promotions.
Door Frame Standee – A vertical standee designed to fit within door frames for maximum visibility.
luxury standee – A freestanding promotional display ideal for events and retail spaces.
Canopy – A portable, tent-like structure used for outdoor branding and promotions.
Promotional Umbrella – A branded umbrella offering shade and high-visibility advertising.
Promotable – A compact, foldable promotional counter for exhibitions and events.
Cut Out Stand – A life-size cutout display for engaging and interactive marketing.
Easel Stand – A tripod-style stand used for displaying posters, boards, or signage.

💡Want High-Quality POSM Materials for Your Brand?
Acme Advertising Co. Is Your Trusted Partner.
We offer:
- ✔ Printing + Production
- ✔ PAN-India installation
- ✔ Affordable pricing
- ✔ Retail + Mall + Store branding
- ✔ Creative design + execution
- ✔ 360° branding solutions
📞 Call/WhatsApp: +91 8013-8013-59 🌐 Visit: www.acmeadvertiser.com 📧 sales@acmeadvertiser.com
Boost your retail presence. Dominate your shelf space. Win customer attention—before your competitors do.
❓ Frequently Asked Questions (FAQs)
1. What does a POSM vendor/agency/company do?
They design, print, manufacture, and install branding items like danglers, standees, sunboards, shelf talkers, etc. to enhance in-store visibility.
2. How much does POSM printing cost in India?
Prices range from ₹10 to ₹10,000 depending on size, material, quality, and quantity.
3. Which materials are best for POSM?
Sunboard, vinyl, acrylic, foam sheet, and flex are the most durable and widely used.
4. Does Acme Advertising Co. provide PAN-India POSM services?
Yes—Acme offers production + installation across all major cities, Tier 2 & Tier 3 markets.
5. Can POSM improve in-store sales?
Absolutely. POSM influences customer decisions at the shelf level, increases attention, and improves conversion rates.
